Creative Birds

Update: Creative Birds has a new owner Rachael — and we had the pleasure of taking photos for her too!

Tash from Creative Birds is an absolutely lovely human that creates luxe, unique wedding stationery.

Her old website was a tiny bit of a mess and she wanted to integrate an booking system to manage her orders better.

Advice session

  01

We started with a massive blueplan before we started the web build.

We laid out step-by-step what a customer shoud expect and then what Tash should do in reply in a clear systematic workflow.

(We digitised it after, of course!)

*Moodboard provided by Tash at Creative Birds*

User experience comes first

  02

From the homepage to the inner fixed design pages, we made all call-to-actions (CTA’s) crystal clear! Clear directions makes the user experience simple - most of the CTA’s you see on the site always appeared in pairs - and simplicity converts into sales.

Here’s some CTA’s you can see on the site:

Homepage - choose between fixed or custom designs.
Inner fixed design pages - choice of booking the design or booking a consultation call.
Secondary navigation on the top right - leave a message on the contact page or book a call.

Mobile styling and clever integrations

  03

Ah, more clever things!

A tonne of custom sizing for mobile so everything scaled perfectly.
Integration with a workflow system, so it was one less data entry thingamabob when new enquiries came through. (there’s three different webforms that integrate!)
We built multiple custom workflow systems (on a third party program) with checklists and semi automation to make the booking processes concise and consistent.
A custom develop widget to calculate when is the best date to order your invites (it’s 6 weeks FYI)