Fresh Point Co.

Fresh Point Co. had a simple Squarespace website since 2016, and it was time to get a brand new look to suit its evergrowing progress!

Advisory first

  01

We started with an advisory session to work out some content issues in the old site. Fresh Point had just opened a second location so they struggled with mixed content.

The finalised content strategy we went for was to put all Bellamack cafe content (like specials, menu, delivery details, online ordering) on a Bellamack page, so all the related information was all on one page. This also helps for SEO!

Redesigned Squarespace template

  02

Once we got the content strategy done, we got down to rebuilding the site on a draft website so the live website could keep as it was while we made changes to the draft. We stuck with the original template and worked on custom elements to bring an edge to the design.

Some of our favourite elements of the new site design were these halftone images of their murals, placed cheekily across the site.