Despina’s a past client that started a new gig… She started on a DIY website on Kajabi, and decided to jump to the Squarespace boat. Money for Avocado’s branding is also cute-as-fudge (look at that logo squeeee!) and it was really fun to remake the minimalist site with some quirk.

Squarespace’s integrated stock image library Unsplash had tonnes of avo photos to pick from too!

Some things we tweaked were:

1. We added some more colours to the colour palette to integrate imagery and a standout CTA

2. Laying content with more visual breaks - like the quote

3. Changing up the cursive font to be just a highlight, so increase readibility and emphasis

4. Custom coded some avo-shaped borders to selected images of Despina

5. a custom seamless tile background

6. Additional footer sections that appear only in the blog area

7. Added a online shop!

8. Mobile styling magic

Seriously, this lady has multiple business and is a super smart cookie, check out her site!

Despina ended up getting us to take some branding photos for her site and she’s started using it on her Instagram and website! Here’s some of our favourite shots from the brand shoot.. and maybe a couple of bloopers, heh.

We love a multi-business-boss-lady! We recently reworked Despina’s other business Bumble Bean Chocolates.

Read more about that project here